Happy New Year

2012 is off to an uh-mazing start!

It’s my first year as Mrs. Sinclair (married my favorite art director) and I recently joined DDB Remedy, writing for some pretty cool J&J accounts (stay tuned for more). XO.

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.” — Edith Lovejoy Pierce

 

Stanford Kidney Transplant Program

These guidebooks explain what recipients and donors can expect at each stage of the organ transplant process. They also discuss innovative treatment options, highlight patient testimonials and present why Stanford Hospital & Clinics is the leading center for quality care and superior outcomes.

view the recipient guide [pdf] >
view the living donor guide [pdf] >

Stanford Patient Stories & Videos

  

One of my favorite assignments is when I get to interview patients and share their stories. This courageous woman built a personal board of executives to help her regain control of her life after MS, and this unstoppable three-time liver recipient is in the best shape of his life. Truly inspiring.

Probiotic “Gastro Interruptus”

Grumpy gut always appears at the most inopportune times, threatening to ruin your chances at a second date or making it unbearable to show your face in yoga class again. This print campaign explains how a probiotic can help put a stop to these ill-timed episodes.

Tealeaf Technology “Fresh Insights”

How do you convince time-crunched decision makers to book a sales meeting? Give them fresh insights on how they can put a face on their online customers and rake in more revenues with Tealeaf.

The Peet’s is Here

Shoppers are directed via point-of-sale displays and direct marketing to this microsite where they’ll discover how Peet’s Coffee is hand-roasted in small batches and delivered fresh daily.

Here’s to Beer!

As part of the winning pitch team, I helped create the overall concept, direction and user narratives for this Anheuser-Busch site redesign. Our mission was to elevate the majesty of beer, create a fun beer-appreciation experience and drink a lot of beer along the way.

• 2008 Create “Best of Industry” Award

Disney BabyEinstein.com

Exploring moments of discovery between parents and babies, the new Baby Einstein brand web site incorporates parent-child video, a Flash-based product preview engine, an ages and stages tool, an ask-the-expert section and an interactive gift finder. The site also invites parents to share special moments of discovery with their little ones by uploading stories, news and photos in the Baby Einstein online community.

Beck’s “Keys to Oktoberfest” Media

Oktoberfest can get overwhelming for boys in lederhosen, especially with their desire for more beer and busty blondes in dirndls. So, in this banner campaign and promo site, we provided them with the “Keys to Oktoberfest” to help them celebrate traditions responsibly.

BMW “5-Day Forecast”

Extending BMW’s National Campaign online, these Flash banners bring to life the powerful benefits of getting behind the wheel of The Ultimate Driving Machine.

• 2007 Gold ADDY—Greater San Francisco Ad Club
• 2007 Silver ADDY—American Advertising Federation, Western Region